These 6 Words Will Kill Your Dance Business

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Ok friends, January, and all its momentum and motivation are still fresh in most of our minds; personally, I love the worldwide inspiration that crops up at this time of year. I love how total strangers can bond over taking up new habits and hobbies. I love the energy and sense of community that sparks from starting fresh.

Any time is a good time to self reflect and commit to letting go of habits and behaviors that no longer serve us, but the collective effort surrounding those goals this time of year is always exciting to me.

Which is why today’s post is all about recognizing a habit and belief that can kill all that beautiful momentum and effort.

From business goals, to relationships, personal health, or parenting, there are six words that can will any budding progress you’re putting forth:

We’ve always done it this way.

This phrase comes from a quote by Rear Admiral Grace Hopper: “The most dangerous phrase in our language is ‘we’ve always done it this way.’” and I couldn’t agree with her more.

I think this lesson is especially applicable to places that have long standing traditions and histories (like the dance world). Doing in the way we’ve always been doing it may be comfortable, but it will never give us progress, accomplishments or understanding. And aren’t those things what living our best lives and running our best business are all about?

If you want a thriving, happy, fulfilling dance business, doing it the way it’s always been done is not going to get you there. Plus, your potential customers aren’t looking for a business or a teacher that can do things they way they’ve always been done. They want someone who can build them into the best dancer, teacher, studio owner they can be, and the only way that gets done is by stepping out of the comfort zone.

Here’s how I do this in my business:

I’m a builder of body positive dancers and educators. I disrupt the belief that dance is more important than the dancer. I encourage dancers and educators to see that there is more to their dancing than its reflection in the mirror. I do this by getting dancers to change the story they’re telling themselves; about their bodies, their abilities, about their potential. The result is dancers who are as confident as they are generous - with their movement and with their spirit. The other result is that my business is always growing, always getting better, and always reaching more people who are drawn to what I do.

So while I hope you continue to relish in the magical energy of this time of year, I hope even more that you don’t allow the comfort of how you’ve always done things to stop the progress, growth, and meaningfulness that you and your business were meant to bring into this world.

What can you do different in your dance business this year? Tell me below so I can cheer you on!