No One Wants Your Dance Classes (And What To Do About It)
I'm betting the title of today’s post has gotten your attention, so I won’t keep you in suspense too long. This was the subject line for my email newsletter I sent out last week, and because that email got such a stellar response, I wanted to share my insights with you today.
No one really wants your dance classes or choreography, or competitions or performances, or the costumes, trophies or accolades.
They want the feelings that those things give them.
I've been learning this for myself over the past month; feelings drive action.
Think about this in your own life for a second. I'm guessing the last time you took action on something (buying a book, gym membership, picking up the phone for that call, pressing send on that email), was because you wanted to feel a specific way.
Accomplished. Calm. Relieved. Empowered.
Your dance students, parents, and customers are the same way.
They don't really want the class they're buying from you, they want the experience of learning. The fun, the community, the thrill of being onstage, the laughter and smiles, the memories they'll cherish.
Want to know why that’s awesome news for you? Because you are the only person who can do what you do, in the unique way that you do it! You are the one who can tap into your customer’s feelings and use them to serve your community better.
Here’s what to do next: If you want some tips and tools on how to define your customer’s feelings, I’ve made a DiscoverySheet (aka Worksheet) that guides you through defining your customer's feelings and then putting the pedal to the metal so you can create your most successful classes and programs yet.
Sign up for my monthly newsletter with your email below, and the DiscoverySheet will be on its way to you!
I hope this sparked some insight and inspirational feelings in you :) and I can’t wait to connect with you more when you join the newsletter list! Happy dancing, have a great week!