Levi's has an awesome new slogan and ad out, and without a doubt, it's meant to sell you jeans, but it's also super resonant for our times and general state of (most of) the world. If you haven't seen it yet, you can check it out below. When I first saw this ad I had two thoughts: #1 - oh that is SO GOOD. #2 - why didn't I think of that?!
A few days after I saw this, I was doing some journaling and brainstorming about that line, and still kicking myself I hadn't come up with it first. But then, a few days after that, an even better line came to me: dance education from the inside out.
Now that line totally resonates with me, on so many levels: personally, emotionally, spiritually, and as an educator... I'm totally over Levi's new tag line, because I love mine so much more. WIN!
But here's what I really want you to know about this new line of mine (which you'll find sprinkled through my site): it's saying what I know dance to be for me, what I know it can be for you and your kids, and ultimately, it's what I wish I had for myself a lot earlier in my life.
I've been blessed with amazing teachers and dance communities, but it wasn't until I was in my 20's that I realized that dance could be so much more than combinations and execution and performance (although I love those elements of it). Dance is a bearing of our souls, and if we teach dance from the inside out, those souls will be so beautiful, so expressive, and so powerful that the rest of the world will have no choice but to stop, watch, and listen. Dance like that can be a powerful motivator for change and connection; two things I think our world is always in need of, but especially needs now.
Now I'd love to hear your thoughts! Does your studio or dancing have a mission statement? If so what is it? If you're wishing you had a new mission statement, or looking to spruce up your dance biz game, I can help with that. Wishing you a beautiful start to your New Year!